Welcome, fellow waxing experts! Here at Waxperts, we share your passion for the industry and your dedication to providing clients with the best possible waxing experience. We believe in innovation, inspiration, passion, and integrity, and we're committed to helping you excel in your waxing business.
This blog is your one-stop shop for pro tips, industry insights, and valuable resources to elevate your waxing game. Whether you're a seasoned professional or just starting out, we've got something for everyone.
Elevate Your Expertise:
Craft an Unforgettable Client Experience:
Marketing Magic:
Fuel Your Passion:
Maintain Integrity:
Remember, your passion and dedication are your greatest assets. By continuously honing your skills, providing exceptional client service, and staying informed about industry trends, you can build a thriving waxing business that embodies the Waxperts values of innovation, inspiration, and integrity.
Stay tuned for more insightful content! In the coming weeks, we'll delve deeper into specific topics like:
Embrace the Waxperts Way:
We're more than just a brand – we're a community of passionate trailblazers who celebrate innovation and empower our fellow waxers. We believe in constant growth, unwavering ethics, and injecting a sprinkle of fun into everything we do.
Ready to take your waxing business to the next level? Join the Waxperts family and let's revolutionize the industry together!
#waxperts #waxingbusiness #beautyboss #innovation #inspiration #passion #integrity #risque #cheeky #fun #timeless #ambitious #pblondon #excel
]]>Running a waxing or beauty salon can be a dream come true for many entrepreneurs. It allows you to express your creativity, connect with people, and make a positive impact on their lives. However, like any other business, it can also have its challenges and moments of doubt. If you're feeling disconnected or uninspired, here are some tips to help you fall in love with your business all over again.
Take a moment to reflect on why you started your salon in the first place. What made you excited and motivated? Reconnect with that initial spark and remind yourself of your purpose. Remember the joy you felt when you made someone feel beautiful and confident. Let that passion reignite your love for your business.
The beauty industry is constantly evolving, and staying up-to-date with the latest trends and techniques can be exhilarating. Invest in your professional development by attending workshops, conferences, and online courses. The more you learn, the more confident and inspired you'll feel. Plus, you'll be able to offer your clients the best possible experience. We will be exhibiting at Professional Beauty in London at the start of March.
Surrounding yourself with like-minded individuals who share your passion for the industry can be incredibly uplifting. Join professional networks, attend industry events, and connect with other salon owners. Share your experiences, learn from others, and support each other. This can be online ( we have our Facebook groups and community forum) or in real life. Having a strong support system can make a world of difference in how you feel about your business.
Don't be afraid to try new things and think outside the box. Experiment with different services, products, and marketing strategies. Stay open to feedback from your clients and adapt accordingly. Embracing innovation and constantly seeking ways to improve will keep your business fresh and exciting, both for you and your customers.
Take the time to acknowledge and celebrate your achievements, no matter how small they may seem. Whether it's reaching a sales goal, receiving positive feedback from a client, or launching a new service, celebrate your hard work and the milestones you've reached. Recognising your successes will boost your confidence and remind you of the value you bring to your clients. A HUGE congrats to everyone that has been shortlisted for a HiStyle Award in Ireland.
Running a salon can be demanding, both physically and mentally. It's important to prioritize self-care and make time for yourself. Take breaks, practice relaxation techniques, and engage in activities that bring you joy outside of work. When you take care of yourself, you'll have more energy and enthusiasm to pour into your business.
Building strong relationships with your clients can be incredibly rewarding. Take the time to listen to their needs, understand their preferences, and provide personalized experiences. Engage with them on social media, respond to their feedback, and show genuine care and appreciation. The connections you build with your clients will not only make them loyal customers but also remind you of the impact you have on their lives.
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Remember, falling in love with your business is a journey, and it's normal to have ups and downs. By reconnecting with your passion, embracing continuous learning, surrounding yourself with positive people, innovating, celebrating your successes, taking care of yourself, and connecting with your clients, you can reignite that spark and fall in love with your beauty salon all over again. Mark Fennell, a life and business coach I have been to myself and follow online, has just published his first book Breakthrough. If you're feeling in need of motivation it could be for you. it can be bought from Amazon or most bookstores. https://markfennell.ie/anxiety-ocd/breakthrough-book-by-speaker-lifecoach-and-author-mark-fennell/
Happy February,
Ellen x
]]>It is so rare that waxing gets its own category. I've only seen in once or twice in Irish awards in all my years. And sometimes you just get tired of waiting for change and have to do it yourself! So that's what we've done!!
You need to email in your nomination, so either nominate yourself, your salon or a team member. Then HiStyle will pick a shortlist and from there as far as I know it is a public vote. Or HiStyle choose. Either way we, or myself, do not have any part in the judging so any waxer can enter not just Waxperts waxers.
I really hope you will enter. Nothing ventured, nothing gained as they say. It's great for us waxers to get the recognition we deserve.
The very best of luck to you and I can't wait to see your names on the shortlist!
Ellen x
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I hope you are all enjoying the little bit of rest in between a busy time in both our personal and work lives.
As we come to the end of 2023 I have so many thoughts and feelings on what has happened this year and what, I hope, the future may hold in 2024.
As many of you might know, I personally had an extremely difficult year. Definitely an 'annus horribilis' in so many areas. And to be honest I found it very challenging just to keep going each day. And repeat that day after day, no matter how hard things were or how I felt. And I'm sharing this because I know I am not alone in having times like this and some of you may empathise, may have had this year too or may experience it in the future. Just keep going!!!!!
There is a quote “No matter where you are on your journey, that’s exactly where you need to be. The next road is always ahead,” Oprah
So what's ahead?
Well, I hope for us all, lots of happiness and fulfilment in our work and personal lives.
For Waxperts we will be changing things up a little bit!
We have plans to roll out our training nationwide in the UK 🇬🇧 We are very excited to welcome a brilliant group of passionate UK Waxperts who will be our Training Partners. In Ireland 🇮🇪 we have our ongoing training in our HQ and we have also partnered with Bronwyn Conroy Training Schools so we can have nationwide training in Ireland too.
So many of you loved our limited edition wax, White Christmas. Honestly wasn't it divine?! I loved creating it. Sometimes I feel we can miss out on some of the excitement that other areas in beauty bring, like fresh colours for nails each season. So it was fun and exciting to bring White Christmas to us and I look forward to it returning next year.
We want to return to some trade shows in 2024. We'd love to hear which ones you rate and attend.
We have some new products in the works! Again we'd love to know what you'd like to see coming in 2024.
Our digital marketing team have some great plans to share with you. Keep an eye on our emails and the community forum which you can find on the website under the 'about' tab.
All of us in Waxperts are so passionate about helping you thrive in your business so stay connected with us and let's make that happen for 2024!
Wishing you a wonderful New Years celebration and I'll chat to you in a few days, in January!
Ellen x
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If you know anything about me you'll know I love Christmas.
Our White Christmas fragrance collection has been a firm favourite for salon owners and customers since we launched them. The white Christmas fragrance has notes of frankincense, tuberose, amber and myrrh it is the ultimate Christmas scent.
So why do a Christmas Wax you ask?
Well I always found when I had our salon, that I could see nail brands doing fab Christmas collections and various other beauty treatments that would have a seasonal twist and to be honest I felt a bit left out.
This stayed with me and this year I thought lets bring White Christmas into our wax pots and really Christmas up our waxing rooms for the busy festive season.
White Christmas wax is the most stunning, shimmering forest green hot and strip wax.
It is limited edition and will only be available for November and December so grab it now and melt into Christmas.
I can't wait to hear what you think,
Ellen x
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Can you believe it’s October?! Where is the year going!
We have been busy bees attending 2 different trade shows this month already!
I feel it’s important for us to see what is happening in our industry and what emerging trends we can see as well as promoting Waxperts to new countries and beauty professionals.
Next month we are having our Open Day. This is always a super fun day. It’s in our Dun Laoghaire HQ. We have discounts on the day and there will be some festive fun. So be sure to keep the date free November 6th.
We also have a new launch!!!! But more on that later this month.
A huge congratulations to all the Waxperts stockists who’s salons have been shortlisted in the Image awards. It’s such a big deal.
You may also have seen I am nominated for an Image Beauty Award in the Hall of Fame category. To say I was shocked would be an understatement. You know that Waxperts is my first baby and my life’s passion. I am so proud to be recognized for it. Not just for me, but for the brilliant team in the office and especially for YOU!
Without your support and loyalty over all the years this wouldn’t be happening.
I would LOVE to take that award home for us. So please vote https://www.image.ie/bob-voting-2023 you can vote every day and each and every vote makes the difference.Here’s to a super month!
Ellen x
Can you believe it's September?!
I always think September feels like a mini-new year.
It's a chance for a refresh, and to focus on the last part of the year ahead.
Maybe you set goals in January and want to relook at them and see how far you've come or simply to begin a few that you forgot about or put off.
Did you have a strategy or plan for your business in January? What does that look like now? If things have been challenging, how can you use this to seek out the opportunity in it.
Now is the time to be booking clients in until Christmas or New Years so that they get the appointment time they want and that you have secured yourself bookings up until then.
We have a midterm to remind our clients about that might be going on vacation or staycation about. So get those social media posts going!
Have you though about how you can earn more by prepping some great retail for the festive period. Vouchers are great and handy but it can really impact your cash flow in the new year. Retailing products, gift solutions for all budgets is a much more effective way of getting extra sales in your business and can be a great incentive for your team too.
I'd love to know your thoughts on retail? Do you love it, hate it, struggle with it? Let me know below, if its a common hurdle I will help you with some solutions. Remember the treatment isn't over until the client has their home-care plan and retail product in their hands! ;)
With only four months left of this year, 2023, let's focus, dream big, work hard and have no regrets at the end of December,
Ellen x
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We are Ireland's No. 1 and best loved wax, stocked in thousands of salons throughout Ireland, the United Kingdom and Europe.
Salons who use our professional wax love it, have been using our wax for years and have found the most success in their salons by being a part of the Waxperts Wax family.
"For years we switched wax brands and struggled to find a product that all of our therapists were confident with and that the clients were also happy with. We are delighted to now agree that Waxperts is definitely the best range out there. The Waxperts training gave our waxing skills consistency, ensuring that all our treatments are carried out the 'Waxperts way'"
- Nu Essence Beauty Salon
"Using Waxperts has definitely increased our revenue. The brand is so well known as a great wax, clients come to our salon just because we have it."
- Vanity Rooms
We are better than the rest because Waxperts Wax is a range made by a WAXER for WAXERS.
Our wax is perfect for even the most sensitive skin and strongest hair types, it has a low melting point and is renowned as the most comfortable wax available.
Our recipes are 100% unique and no other wax is manufactured like ours. The Waxperts Wax hot / peelable waxes have a unique secret ingredient that helps maintain it's elasticity so that it won't crack or break.
This makes waxing with Waxperts in your salon easier, and gives your clients a precise, thorough and pain-free wax.
We believe in thorough, pain free waxing. The days of simply ripping a clients hair out have gone.
We have a variety of professional waxes to offer for salons to suit every clients needs. We have Original, First Mate, Rosie Pearl, Very Vegan and Bare Face.
To learn more about each of our waxes and why they are so great check out our Youtube for in depth videos about each of our professional wax ranges...
Get in touch today and become a Waxperts Salon!
UK: 0800 566 8800
EU: 01 2140077
info@waxpertswax.com
]]>Welcome to our first blog post!
We are looking forward to sharing some waxing titbits, some business chat and just some general posts to share what's going on in the world of Waxperts.
You can look forward to reading posts from our Waxperts team members and we'd love to hear any suggestions you may have for us too.
Don't forget to sign up to the community forum to get the most out of being a part of this incredible Waxperts community. Because everyone is just like you, talented and fabulous!
Chat soon,
Ellen K x
@waxpertsellen
P.S the pic attached is when I opened Waxperts salon in 2008! Can't believe that is 15 years ago!
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